Introduction

Apple's WWDC event in 2023 proved to be a showcase of technological marvels and groundbreaking announcements. From unveiling their latest hardware innovations to showcasing updates to their renowned software ecosystem, Apple once again captivated the world with their forward-thinking vision. With exciting reveals like the Vision Pro Spatial Computer and enhancements to their operating systems, the event left tech enthusiasts eagerly anticipating the future of Apple's ecosystem. The event served as a reminder of Apple's unwavering commitment to pushing the boundaries of technology and delivering seamless and innovative experiences to users worldwide.

MacBook 15.3 inch

Apple kick started their WWDC event with the unveiling of their new MacBook Air. At an astonishing 15.3 inch display, the MacBook Air has been said to be “powerful”, “lightweight” and “durable” device compared to other 15 inch PCs on the market. 

This latest addition to the MacBook lineup showcases Apple's commitment to innovation and user experience. The 15.3-inch liquid retina display supports up to 1 billion colours and sharp details with its new 1080p camera, providing an immersive visual experience for work, creative projects, and entertainment. With its powerful M2 chip, the MacBook Air offers impressive speed and efficiency, allowing for seamless multitasking and 12x faster performance than intel-based MacBooks. 

Apple have incorporated 2 Thunderbolt ports, MagSafe charging and the audio headphone jack back to the MacBook for versatile hearing experiences. The sleek and slim design, coupled with a long-lasting battery life, makes it the perfect companion for those constantly on the go. All these features in the new MacBook Air model make it a true powerhouse that combines style, performance, and portability. Apple have even quoted this MacBook to “have it all”. 

Available now in midnight, starlight, space grey and silver starting from £1,399.00. 

 

Mac: Mac Studio and Mac Pro 

Alongside its 32 inch display desktop, Apple have introduced new pioneering features to its Mac Studio and Mac Pro range. As anticipated, the new Mac Studio and Pro range features new Apple silicon chips - M2 Max and M2 Ultra. 

Mac Studio 

The M2 Max and M2 Ultra chips have been built on the advanced architecture of its predecessor Apple silicon chips, tailored specifically for high-performance computing for the Mac Studio. The M2 Ultra connects two M2 Max chips to experience a powerful combination of up to 24-core CPU and 76- core GPU. The M2 Max and M2 Ultra delivers unparalleled performance, enabling seamless multitasking, smooth graphics rendering, and lightning-fast data processing. The chip's advanced neural engine enhances machine learning capabilities, opening up new possibilities for artificial intelligence applications with up to 192GB of unified memory.

The M2 Max chip's power efficiency ensures optimal performance while maximising battery life. The Mac Studio's integration of this remarkable chip showcases Apple's dedication to pushing the boundaries of technological innovation and delivering exceptional performance to professional users.

Mac Pro 

Supporting 6 Pro Display XDRs, the Mac Pro with M2 Ultra represents a significant leap forward in processing power and efficiency. The M2 Ultra chip combines a formidable array of CPU and GPU cores similar to that in the Mac Studio but with the versatility of 4 PCIe expansion slots customisable for any user. Connectivity went even further in the Mac Pro as the Thunderbolt ports have increased from 6 to 8, stretching the usability of Mac Pro alongside a wide range of peripherals.

Available in the tower and rack orientations, the M2 Ultra chip redefines what is possible in professional computing, empowering content creators, researchers, and developers to push the boundaries of their work like never before. 

 

iOS 17: Calls, Messages, Standby and AirDrop

The latest iteration of Apple’s mobile operating system, iOS 17, will be packed with an array of innovative features. 

Some of the standout updates announced for iOS 17 is the Live voicemail feature. This will allow iPhone users to get a real-time transcription of a voicemail to provide the option of knowing the urgency of phone calls. Alongside updates within calls, Apple has opened an option of creating contact posters. Contact posters allow iPhone users to customise their visual identity when calling other iPhone users. This will come with extensive vibrant colours and fonts to match the users personality using photos, Memoji’s and more. With iOS 17, users will be able to leave FaceTime voicemails which allows a new virtual messaging feature.

Messages have received a ton of new updates such as check-in which allows you to notify your family and friends once you are home safely. If you're ever delayed, check-in sends an alert to friends within the thread. 

Standby is a new display mode for iPhones. StandBy will provide a view for displaying time, widgets, and other information when ‌iPhone‌s are charging horizontally. Nomad have created the perfect wireless chargers compatible with Apple’s new horizontal display to complement any set-up.

AirDrop is a favourite feature for Apple users and the new updates are set to maintain this. With the new feature NameDrop, two people only need to bring each of their iPhones close together and one can share a file or photos with the other person automatically. NameDrop supports the sharing of contact information from the contact cards shown in the new calls feature and will also work between an ‌iPhone‌ and an Apple Watch as long as they are running up-to-date software. Other AirDrop features include advancements sending photos via AirDrop outside of range and sending information so long as devices are next to each other.

Apple Watch: watchOS 

Many of the new features to be seen in the Apple Watch relate to major updates to watchOS. Apple has stated that they will be introducing new widget views, redesigned apps, improvements to workouts, mood tracking, and more.

What was your favourite release from Apple’s WWDC23 Event? Tweet us here!

Read all about Apple's Vision Pro in our previous post here :)